Here at WPM we view business intelligence as something akin to harvesting cotton…
It’s a task of long hours and hard work, but that’s only the beginning. It’s the combing, spinning, and weaving of that cotton into a functional/beneficial garment that completes the process. Without those additional functions, the raw commodity is extremely limited in its benefit. Here at WPM’s business intelligence unit we harvest raw social media data about you and your competitors and provide both timely and insightful analysis that will give you the competitive advantage in today’s Social Media marketplace.
And if you’re not sure about social media or it’s value, consider this … no other medium provides you with the ability to “test drive” your corporate or brand message(s), or gauge consumer sentiment before a campaign, product or initiative launch. With social media you can place selected messages in front of your community, get real-time, direct feedback as to which ones move them the most, and subsequently incorporate the most effective message(s) within your various chosen marketing mediums (print, broadcast, direct mail, etc.) to provide an even more effective, targeted marketing solution.
So whether you’re already committed to a social media strategy or simply thinking about it, feel free to contact us to see just how WPM’s proprietary social media business intelligence offering can help your brand reach new heights.